The singer is the latest member of fashion royalty to step out in UGG’s classic cosy boots
Cher is officially turning back time… to the mid-00s. In other words, the pop legend has been announced as the face of UGG’s SS22 collection, filling the warm, fluffy shoes of fellow fashion icons such as André Leon Talley and Iman.
Cher represents the cosy – and increasingly covetable – footwear brand as part of its ongoing Feel series, which sees creative icons share stories about their lives, personal journeys, and inspirations.
The new campaign sees Cher show off “timeless heritage styles” from UGG, pictured relaxing in a wicker chair, meditating, or reclining with one of her cats.
How Shein got away with daylight robbery in 2021
WTF is Indie Sleaze and is it actually making a comeback?
From pandemic to pandemonium, this is the fashion year in review
The Matrix’s costume designer on the franchise’s chokehold on fashion
It goes without saying that a Cher collab marks a high point in UGG’s recent renaissance (though the singer herself has never been afraid to step out in some controversial footwear).
In case you’re not totally caught up, other landmarks include the thigh-high UGGs that Y/Project’s Glenn Martens put on the runway for AW18, as well as the 2020 Telfar collab that saw the label remix its iconic shopper in classic suede with a shearling trim.
In 2021, the shoes also hit the runway at Molly Goddard’s SS21 show — tapping into last year’s obsession with supersized collabs — while UGG itself debuted an amped-up version of its statement Fluff Yeah slippers.