J. Cole’s pensive raps and piano-based beats serve as the soundtrack for a new mini-doc of his explorative journey to Jamaica. The trip, presented by a hiking boot company named Ballys, follows the artist as he visits tree-covered mountains, shoeless soccer matches, secluded waterfalls, and a guitar-filled studio.
Cole picked up a guitar and began to play during his time in that recording space. The chords are simple, but he holds his own.
Watch the short clip, an example of branded content done right, above. For more photos, visit this website.
Image via YouTube