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Three rising London talents take Fila’s new collection to the streets

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GAIKA, GLOR1A, and Shannen SP are captured in the Italian sportswear label’s AW20 line

While most of us are looking at a winter spent inside, hunkering down in the face of the coronavirus pandemic, Fila’s eyes are trained firmly on the great outdoors. 

Looking first in the direction of Nepal, the Italian label’s AW20 collection pays tribute to Reinhold Messner, who, in case you’re not familiar, was the first person to summit Mount Everest without the use of supplemental oxygen back in 1980, as well as record-breaking skiers the Mahre brothers and legendary footballer Ingemar Stenmark – all four of whom loved a bit of Fila as it happens. 

With creative directors Antonino Ingrasciotta and Josef Graesel drawing inspiration from old photos of their chosen muses, before diving into Fila’s vast archive for the new season, February’s Milan Fashion Week saw them turn out a contemporary collection that nodded to the brand’s storied history. 

With utilitarian parka jackets, lightweight windbreakers, and insulated puffers making up the offering’s outerwear selection, heavy-duty fleeces, sweatshirts, hoodies, gilets, and track-pants are presented in the label’s signature red, white, and navy colour palette. Finishing touches come via chunky knitted beanies, scarves, trapper hats, and balaclavas bearing its unmistakable ‘F’ logo. 

As part of a shoot featuring musicians GAIKA, Shannen SP, and GLOR1A, the collection is seen out on the streets of London – proving that even though scaling Everest might not be in your sights, there’s still a place in your wardrobe for Fila’s latest offering.

Check it out in the gallery above and head here to shop.