If there’s one thing that Simon Porte Jacquemus excels in, it’s celebrating the finer things in life. A proprietor of Epicurean pleasures, the French designer is an expert in engineering Instagrammable moments, whether that’s dolling out mini-sunscreen bottles ahead of his SS20 show, or making his very own Jacquemus-branded butter.
Across the last week, Simon has been teasing a PINK2 release of lifestyle products. First, it was a pink Jacquemus bike and, now, a CBD drink. Emblazoned with cute little Jacquemus stickers, the beverage is a collaboration with French CBD company Chilled. While there’s no further information about what it entails, we can imagine blissed-out scenes of sun-kissed youth sipping CBD while cycling leisurely through Provençal lavender fields.
Ready or not? Four rising designers on the realities of celeb endorsements
See a 26-year-old Tilda Swinton transform into a fevered fashion model
How tech and glacial field trips are igniting a new era at Nike ACG
How the Y2K runway rebirth killed fashion’s sex drive
The designer is also reportedly venturing into the world of beauty. Yet to make an announcement, early intel confirms that Simon will be teaming up with Puig, a Spanish luxury conglomerate that looks after the beauty extensions of Jean Paul Gaultier, Dries Van Noten, Paco Rabanne, and Comme des Garçons.