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Thirsty for Jacquemus? The designer teases a CBD drink

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A taste of Provence

If there’s one thing that Simon Porte Jacquemus excels in, it’s celebrating the finer things in life. A proprietor of Epicurean pleasures, the French designer is an expert in engineering Instagrammable moments, whether that’s dolling out mini-sunscreen bottles ahead of his SS20 show, or making his very own Jacquemus-branded butter. 

Across the last week, Simon has been teasing a PINK2 release of lifestyle products. First, it was a pink Jacquemus bike and, now, a CBD drink. Emblazoned with cute little Jacquemus stickers, the beverage is a collaboration with French CBD company Chilled. While there’s no further information about what it entails, we can imagine blissed-out scenes of sun-kissed youth sipping CBD while cycling leisurely through Provençal lavender fields.

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The designer is also reportedly venturing into the world of beauty. Yet to make an announcement, early intel confirms that Simon will be teaming up with Puig, a Spanish luxury conglomerate that looks after the beauty extensions of Jean Paul Gaultier, Dries Van Noten, Paco Rabanne, and Comme des Garçons.