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Take a sniff! Zegna taps G-K Day-Lewis for its XXX fragrance

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Get to know the model musician in this Dazed video

In an age of considerably unfixed variables, a consistent sensibility is truly an attribute to be revered: step forward Italian label Zegna. Renowned for infusing contemporary wardrobes with high-end tailoring, the menswear heavyweight has had the good sense this season to welcome Gabriel-Kane Day-Lewis back into the fold as one of the faces of its new fragrance collection, XXX, (pronounced Triple Stitch). 

The new range of scents is for the uncompromising and the unrestricted, and bears G-K’s same untethered attitude with its line-up: three multidimensional fragrances that aim to break the mould of typical masculinity – likewise encouraging self-expression on terms fixed by the self. As G-K notes on screen, “my current state of mind is open.” A healthy reminder to make room for opportunity in your life? We reckon so.

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First stepping into the label’s domain back in February, G-K began his collaboration with Zegna fronting SS21’s What Makes A Man campaign, in which he considered perceived notions of masculinity and opened up about the nurturing role of nature in his musical career. While nature still gets a shoutout, this time around the most pressing matters are pushing boundaries and breaking moulds. 

“For me, breaking the mould is just going against the grain,” the IMG-signed model, actor, and singer-songwriter announces in a new short released on Dazed today. “Defying social norms by just being our authentic natural selves. I feel like the more authentic we are, the more we break the mould.” 

“Nature lets me tap into the very core of my spirit and myself as a human being,” he says. “It’s essentially a way of disconnecting in order to reconnect” – Gabriel-Kane Day-Lewis 

Dressed in two Zegna fits (the first a smart overcoat and wide leg trouser combo, the second a white polo), G-K’s interest and respect for the natural world gets some more airtime as he vocalises just what it means to him. “Nature lets me tap into the very core of my spirit and myself as a human being,” he says. “It’s essentially a way of disconnecting in order to reconnect.” Fun fact: as the son of Oscar-winning actor Daniel Day-Lewis and César Award-winning actress Isabelle Adjani, he was enjoying Paris’s green spaces daily until his early teens.

Presented as a “when classic perfumery meets olfactive avant-garde” situation, the XXX collection taps hero scents of Verdigris, Cyprium, and Charcoal and bottles them up in sleek metallic glass – check the cameo below – effectively pushing the aesthetic boundaries of what should sit on a man’s bathroom shelf. G-K’s top aroma? It’s a curious choice. “Crisp air, I don’t know if that’s a scent, but the smell of fresh air.”