Here it comes, that slow drip-drip of publicity in the lead up to a track release. If Swedish House Mafia is good at something, it’s hype and marketing. From their very first 2019 set we heard two ID tracks in their sets. The first single took on the working title “Underneath It All”.
Though the internet obsessed over the track, nothing official existed about the track until just recently. In the past few weeks both ID tracks popped up on sites like Shazam, meaning they had been formally registered in preparation for release.
Now the boys are formally acknowledging the track’s existence and title on Facebook. So, we have to assume the track is coming pretty soon. We should probably see “Underneath It All” with the month or so. Are you looking forward to this one?