Rubio's Bewitching Video "Fábula" Will Lead You Into a Mystical Rave Underworld

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In a horizon stuffed with stars, Fran Straube is quickly rising as the brand new phenom out of Chile’s legendary indie scene. Straube has been creating and sprucing during the last 4 years, has given the singer, songwriter and prolific percussionist the room for innovation she couldn’t broaden into whereas on the heart of a beloved rock band. With the discharge of her first solo LP final month and now with a model new video for her single “Fábula,” it’s clear Straube’s hard-earned time within the highlight is lastly upon us.

Rubio’s debut album Pez is the end result of a year-long journey that discovered Straube releasing 5 EPs and getting her esoteric musical ruminations to the general public virtually as quickly as they had been accomplished. Ignoring hype and conventional promotional methods, the ploy gained Rubio a substantial quantity of vital buzz and constructive phrase of mouth. Pez compiles all earlier micro-releases into one absolutely articulated album the place you may comply with Straube’s inventive evolution from starting to current day, with “Fábula” offering the ultimate piece in Rubio’s textured and far-reaching puzzle.

Beyond creating conceptual sonic artwork items with a dance flooring edge, Straube has loved a marathon 12 months with no indicators of slowing. Appearances at prestigious music festivals like , and Lollapalooza Chile have introduced Rubio to the eyes and ears of worldwide audiences, whereas snagging a extremely coveted stay session at Seattle’s KEXP studios has elevated the mission into extremely stringent media circles.

To shed some gentle on Rubio’s journey, we talked to Fran Straube in regards to the mystical new video for “Fábula,” the inventive course of that led to finishing Pez and the way after a 12 months of momentous achievements her plans for world domination are simply getting began.

Rubio's Bewitching Video "Fábula" Will Lead You Into a Mystical Rave Underworld

Courtesy of Cosmica.

What are you able to inform us in regards to the idea behind your new video for “Fábula” and the artists that helped deliver your imaginative and prescient to life?
It was a lovely group effort! I met director Matías Troncoso by pure serendipity and we had prompt inventive chemistry. Matías works at Schkolnick, a superb and well-known manufacturing firm in Chile, the place individuals had been accustomed to my work and desperate to collaborate for the “Fábula” video. Lots of proficient and passionate individuals labored on the mission, together with Carla Gasic who was answerable for the make-up design.
The idea we needed to adapt was that of sorcerers, goals and the lecturers and ghosts that manifest all through our lives. We needed to create an inner journey, psychedelic and magical, – A metamorphosis of the self.

Your album Pez was created and launched in a method that defied many music trade conventions. What drove you to this new format and the way do you assume your inventive course of has developed due to it?
It’s attention-grabbing the way it all got here collectively creatively and strategically as a method of getting the phrase out on this new mission. It stored me inventive all 12 months lengthy and the whole lot simply flowed. If it gave me chills, I’d simply comply with that intuition. The method phrase of mouth unfold was superior. People had been prepared for the songs however didn’t know what to anticipate. It was an thrilling problem since I used to be crafting new songs by the minute.

A definite collision of digital experimentation and folks instrumentation may be heard all through Pez. What are you able to inform us about this sonic path and your inventive partnership with producer Pablo Stipicic?
I’ve all the time preferred folklore and ethnic music and my dream was to mix what I had in my head with what I carry in my coronary heart – a type of wind and earth. Electronic music is one thing I’ve been experimenting with for years and it lends itself to infinite inventive potentialities. Working with Pablo [Stipicic] has been fantastic and I actually really feel like I discovered a musical soul mate. We strive so many various issues and take heed to what the songs need from us. Studio days are my favourite and we’re so free and unafraid to play with new sounds. We can spend hours within the cave and I’m very longing for us to maintain working collectively.

This 12 months alone Rubio has launched an album, performed at quite a few worldwide festivals and even recorded a stay session at KEXP. With so many superb achievements underneath your belt, the place do you wish to take Rubio subsequent?
At the second I wish to continue to grow and sharing Pez. My coronary heart aches with a want for the world to listen to my music and message. I’ve additionally been dreaming of Mexico and lengthy to obtain the vitality from that stunning nation.

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