Couture week begins on Monday in Paris, though most of us will experience it online. There’s plenty to look forward to—Kim Jones’s new vision for Fendi, Alber Elbaz’s see-now, buy-now AZ Factory debut—but we’d be lying if we said we weren’t bummed to be missing the IRL action. It’s difficult to appreciate any garment virtually, but especially couture; you just can’t capture the detail, craftsmanship, and precision on a laptop.
Still, our new reality has sparked ideas we might not have considered in the past. Since we can’t experience couture up-close, we’re celebrating in a different way: by asking you, Vogue’s followers, to recreate your favorite couture looks at home. Like the #MetGalaChallenge and #MakeItVogue challenge before it, #VogueCouchCouture is all about creativity, ingenuity, and improvisation (and a little humor, too).
If you’re in need of ideas, we’ve pulled 27 recent couture looks to inspire your couch-bound crafting. What you choose to reimagine and how you do it is entirely up to you. Maybe you’ll get creative with a bedsheet to mimic Schiaparelli’s gravity-defying fall 2019 couture gown, or perhaps Emily in Paris inspired you to revisit Viktor & Rolf’s expressive tulle poufs of spring 2019. The deconstructed puffers from Maison Margiela’s fall 2018 Artisanal show could easily be recreated with a few down coats, while ambitious sewers might be inspired to upgrade their loungewear à la Ronald Van Der Kemp’s upcycled sequin hoodie.
As for the surrealist, stretched-out proportions of Valentino’s fall 2020 couture, let’s just say you’ll get extra points for figuring that out in your apartment (maybe a tall chair or barstool would help?). If you’re planning on watching the fall 2021 couture shows in real time—Vogue Runway will be posting and live-streaming the collections all week—you could try your hand at a brand-new look, too.
Of course, if you’re lucky enough to have couture hanging in your closet, dust it off and snap a selfie. Share your submissions on Instagram with the hashtag #VogueCouchCouture, and we’ll narrow down our favorites on February 1. Selected looks will be featured in a Vogue.com story and our soon-to-launch street style search tool, as well as the @voguemagazine and @voguerunway Instagram pages.