We have the distinct pleasure to announce that New York based R&B-Soul singer-songwriter LOLA premieres her latest single, a magically pure and soulful track titled “Don’t Let It Go,” today on Nuevo Culture. Her voice is definitely not human, so much it contains soul and healing qualities that will surely impact listeners’ to their core.
After a successful career in tennis and modeling, LOLA decided to pursue her greatest passion; music. “Don’t Let It Go” is a hopeful anthem for those going through difficult times in their relationships. LOLA wants to spread the message that couples can find new and closer ties by overcoming difficulties together rather than throwing it all away when faced with a conflict.
Her personal experiences have played a major role in the making of this single, and we can feel the authenticity and vision she has in every second of “Don’t Let It Go”. Blending R&B, Jazz, Hip-Hop, and Soul with her uniquely graceful taste, LOLA is proving with this debut release her immense potential and sharp skills with full-force. Music has run in her veins since her young age, and we are extremely happy to share this wonderful artist’s work with our audience who loves discovering new talents.
LOLA, the singer-songwriter who wants to share with everyone the message that everybody has a gift and an inner light on earth, and has to find and listen to it, has surely found hers!
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