Dig out your credit card and get your trigger finger (thumb?) ready, because the latest drop of Marc Jacobs’ Heaven line just landed – and, if it’s anything like the last lot, it’s not going to be around for long.
With Jacobs enlisting Harley Weir to shoot the collection’s lo-fi new campaign, this season sees the likes of Rex Orange County, Lily McMenamy, and Georgia Palmer step in front of the camera. But if you’re thinking Heaven’s double-headed teddy backpacks and sugary baby tees were only for the children, you’d be wrong.
Joining the rest of the line-up are some pretty major models: namely, the one and only Kate Moss, and legendary Placebo frontman Brian Molko. Weir’s photos see Moss take a load off, relaxing in a sunny patch of grass in a white, oversized hoodie, while Molko is captured in a tight black ‘stunt girl’ tee – which is basically a crystal-studded rehash of one he wore on rotation back in the 90s. Needless to say: want.
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With Heaven getting its launch in the midst of lockdown last summer, the youthful, pop culture reference-heavy line orbits Jacobs’ namesake label. Catering for his core girl’s cool, Araki-obsessed, TikToking kid siblings, the binary-defying offering dips into the subcultural aesthetics of the 90s, spitting out cute cropped tees bearing mutant teddies and DIY prints, technicolour knitwear emblazoned with trippy characters, and all manner of kitschy, candy-coloured accessories.
Check the campaign out in the gallery above, head here to get your hands on a slice of Heaven, and watch a clip of Molko in his original ‘stunt girl’ t-shirt below.