Ozuna, the most-viewed artist on YouTube in any style in 2018, carried out a slick, assured medley on the Latin Grammys on Thursday.
Ozuna opened in an surprising setting: Seated with two acoustic guitarists and a cajon participant, he reimagined his lure hit “El Farsante” — a model with Romeo Santos reached Number 49 on the Hot 100 — as a fairly, craving ballad. But he didn’t keep subdued for lengthy. His subsequent music was the slick pop reggaeton single “Unica,” and the programmed drums kicked in forcefully behind him.
Ozuna was nominated on the Latin Grammys within the Best Urban Album class for final yr’s Odisea. That album spawned a number of hits — remarkably, the singer scored 16 totally different entries on Billboard’s Hot Latin Songs chart throughout 2017 alone.
This yr, Ozuna has been much more profitable. He launched Aura, which earned the most important opening week of any Latin album in 2018. He’s appeared on seven totally different singles which have cracked the Hot 100, greater than any Latin singer in 2018. And on YouTube, he’s a drive of nature with eight.7 billion views, making him the most-watched artist on the planet. Four totally different movies crossed the billion-views threshold this yr alone.
However, all these views didn’t assist Ozuna in Las Vegas: He misplaced Best Urban Album to J Balvin.