METALLICA Brings Fans Even Closer With SALESFORCE

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Salesforce, the worldwide chief in CRM, in the present day introduced that METALLICA is deploying Salesforce to remodel the best way they have interaction with their followers throughout each digital touchpoint.

METALLICA is among the world’s most famous rock bands, with greater than 120 million albums offered and accolades together with 9 Grammys and Sweden’s prestigious Polar Music Prize. For 37 years, the band has constantly innovated and broken-down limitations of their interactions with their followers, who now account for greater than 60 million followers throughout Facebook, Instagram, Spotify, Twitter and YouTube — making them one of the crucial “social” bands on-line. METALLICA just lately partnered with Salesforce to take fan experiences to new heights as they equipped for his or her “WorldWired” tour, at the moment enjoying throughout North America.

“Music to me is about connecting individuals and sharing experiences collectively,” mentioned Lars Ulrich, METALLICA drummer and co-founder. “We see expertise as a solution to bridge the divide between us and our followers and convey them nearer. That’s why we’re excited to be working with Salesforce to create new subsequent degree fan experiences — it’ll be means cool!”

METALLICA is deploying Salesforce Marketing Cloud to get a single view of followers throughout e-mail, cellular and social media. This will permit them to create personalised content material and experiences for several types of followers, and deepen relationships with your entire METALLICA household on social media. METALLICA additionally launched its new site on Salesforce Commerce Cloud, which supplies improved merchandising instruments and performance, in addition to AI-powered ecommerce. This will make it simpler to buy on-line, with unique entry to tickets, content material and merchandise extremely curated for every METALLICA fanatic.


“When it involves deep fan engagement there isn’t any higher band than METALLICA,” mentioned Alex Dayon, president and chief technique officer, Salesforce. “With greater than 60 million social media followers and thousands and thousands of stay efficiency tickets offered this yr, METALLICA is altering the sport in connecting fan experiences throughout each channel to ship experiences which are actually distinctive. Salesforce is thrilled to be a trusted associate on this journey.”

Learn extra about how METALLICA is remodeling fan engagement at Dreamforce, September 25-28, 2018. METALLICA might be talking through the Dreamforce keynote pre-show on September 25, and the METALLICA expertise might be featured within the Dreamforce Customer Success Expo. METALLICA may even be acting at Dreamfest, the live performance for UCSF Benioff Children’s Hospital, on September 26, 2018 at San Francisco City Hall & Civic Center Plaza.

Dreamforce 2018 is 4 days of innovation, inspiration and studying, equality, giving again and enjoyable for the Salesforce neighborhood. More than 170,000 Trailblazers from across the globe are registered to attend, and greater than 10 million viewers will be part of on-line for the sold-out occasion. Dreamforce will characteristic 2,700+ classes to assist each function in each business succeed together with alternatives to get fingers on Salesforce‘s newest product improvements. Every yr the world’s most modern minds come to Dreamforce to encourage, excite and inspire attendees.