The #ManyChristmasMoments campaign sees TikTok creators Victoria Paris and Lexson Millington and actress Savannah Lee Smith talk seasonal memories and traditions for the MCM Cubic Christmas collection launch
MCM is a brand with a storied, continent-hopping heritage – the luxury German label is known for its monogrammed luggage that’s kept us traveling in style for decades, and is widely touted for having brought backpacks back over past seasons. There’s no better brand then, to speak to the traditions, memories, and moments of the Christmas period, when we travel back to our loved ones and celebrate the spirit of togetherness.
The joyful and cosy #ManyChristmasMoments campaign from MCM sees actress Savannah Lee Smith and TikTok creators Victoria Paris and Lexson Millington spotlight some of their own favourite festive moments in a series of mini videos, pulling symbolic items out of their MCM bags to spark those seasonal stories – gifts within gifts, if you will. Victoria, Savannah, and Lexson let us in on their most wonderful times of the year.
22-year-old Toronto-based creator Lexson is known for his joyful disposition and 70s-inspired looks, with TikToks that highlight his creative interpretations of style idols like Tyler, The Creator, André 3000, and Steve Lacy. In his clips, armed with a big smile, a monogrammed MCM shirt, and a monochrome MCM bag, he pulls out a Christmas wreath, a puzzle, a scented candle, a mug, and a speaker. Lexson shares stories of his tight-knit family’s traditions, from a mug of hot cocoa on Christmas morning, to wreath-making, cinnamon and cedarwood candles wafting through the family home, and dancing to Calypso music together.
TikTok it-girl Victoria Paris offers up her own Many Christmas Moments from a monochrome suitcase, flashing the ruby red Cubic backpack too. The 22-year-old New York-based TikToker pulls out a wreath, some Christmas lights, stockings, and a mini Christmas tree, highlighting the joyful, intimate chaos of her festive memories with family. “We were always the psycho family on the block who lit their house up in lights, covered everything in Christmas lights,” she says. “Then all our neighbours would come and see it.”
21-year-old Savannah Lee Smith, who plays unfiltered, ruthless, endlessly chic Monet on the 2021 reboot of Gossip Girl, doesn’t spend the holidays in the echelons of the Upper East Side. Rather, as she shares with MCM and Dazed, it’s much more intimate, pared back, and wholesome for her favourite holiday.
In the video, where she models an over-sized MCM tee and familiarly initalist black and white cap, Savannah pulls a jar of honey, a candle, and a pen from her MCM mini monochrome backpack. The jar of honey highlights her love of Christmassy scents, while the candle compounds the ‘moody’ winter vibe – “I picked this jar of honey because I love the scents of Thanksgiving and Christmas. I just love the smells of pie, and (when) the house smells like cinnamon and the Christmas tree, apple and honey – I love all that stuff. It just adds to the feeling of Christmas!” she says. Her pen represents writing personal letters, notes and cards to loved ones for the holidays – “we all write Christmas notes and cards for the holidays, but I go in.”
The iconic initial-stamped and hypnotic, cube-studded clothes, accessories, and bags at the centre of the campaign comprise MCM’s Christmas collection. We’re introduced, this season, to MCM’s cubic monogram print in looks that champion both style and comfort. Coordinate for your Christmas travel plans with the iconic Stark backpack and the matching reversible vest in the monogram print, or give a pal two gifts in one with the Mode Mena Reversible Belt. MCM brings refined, yet playful selection of accessories and clothing in festive, slinky reds and classic monochromes that will see you through the wintry months, on the slopes, or the party season.
You can shop MCM’s holiday collection and gift guides now