Just about each block in East L.A brims with deep-rooted Latinx – however notably Chicano and Central American – magic. And regardless of the quickly altering panorama — brunch spots supplanting esteticas, artwork galleries the place carnicerías as soon as stood — East Los nonetheless clings to its timeless allure, tethered by immigrant roots and traditions. The sounds of Malo, Tommy James and the Shondells, and War nonetheless float by means of the ambiance at any given second, offering a wealthy soundtrack to that enchanting little pocket of Los Angeles. And Chicano business veteran MC Magic’s newest single “SEARCH,” that includes Lil Rob and Cuco, exquisitely captures a glimpse of that singular Southern California vibe.
“SEARCH” continues the Chicano rap custom that Lil Rob and MC Magic perfected during the last couple of many years, with delicately plucked acoustic guitars echoing playlist staples like “Crystal Blue Persuasion,” and satiating vocoders evoking Roger Troutman – probably making this the carne asada jam of the summer time.
With 20-year-old Cuco perpetually paying tribute to his musical ancestors, whereas unraveling the sonic landscapes he grew up on – together with Lil Rob and MC Magic – it was solely a matter of time earlier than the 2 veterans tapped him for the chillest of posse cuts.
The visuals accompanying the music assist paint an much more complete image of East Los Angeles life. In the clip, a mom duties her son with an errand that finds him on the native retailer fetching eggs and a bag of bolillos. At the shop, amid a colourful sea of Paletas Payaso and Pulparindos, he meets and immediately falls for the clerk. It’s a basic story of youthful infatuation, made mystical by this dream crew, who take the syrupy love music and provides it a strolling tour by means of East L.A.’s storied streets. Even El Pino – the famed pine tree on the border of East Los and Boyle Heights, canonized by Miklo in Blood In, Blood Out – makes a delicate cameo within the background, giving the music a whole sense of place.
And this wavy anthem couldn’t come at a greater time — bringing heat respite throughout winter’s final stretch.
Watch the video under:
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