The Colombian singer-songwriter keeps on amazing us with his fascinating projects and collaborations. His latest project came as a surprise for the public; no one was anticipating that J Balvin might be featured in the latest Guess X Friends With You collection.
The purpose of this campaign is to emit some rays of joy, positivity, and peace, especially after what the world had to go through.
Nicolai Marciano, the brand partnership director at Guess, commented on the partnership by saying that it aims to give its customers a sense of hope through fashion.
“We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world,” added Nicolai.
If you want to check out the collection, click here.