Foot Locker Launches New “HOH Courtside” & “The Hunt” Features On Its App

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Source: Foot Locker / Foot Locker

With the NBA season formally underway, Foot Locker is celebrating this week’s season kick off by attempting out a brand new cellular pop-up store that’s slated to, effectively, pop up throughout ball video games across the nation known as the “HOH Courtside.”

Per Foot Locker:

The “HOH Courtside” expertise will likely be periodically dropped in several cities across the nation, beginning in Los Angeles. Celebrating LeBron James’ first recreation in purple and gold, HOH Courtside debuted at L.A. Live yesterday, and will likely be open Oct. 20 and 22 from Four-11 p.m. PT.

Sounds easy sufficient, proper? It’ll actually have sneakerheads and ball followers glued to their telephones throughout video games and able to hit the pavement every time a pop-up store is introduced.

“We are excited to companion with Foot Locker on the HOUSE OF HOOPS Courtside expertise,” mentioned Brian Zappitello, GM of Nike Basketball North America a press assertion. “HOUSE OF HOOPS has been integral in how we reshape retail for the younger basketball-obsessed athlete throughout North America and continues to make an influence this weekend in Los Angeles.”

But that isn’t all. Another fascinating and what’s positive to be infuriating (for some) characteristic that the Foot Locker app will likely be utilizing known as “The Hunt” which can lead customers on a scavenger hunt with the winners getting the chance to cop some Nike exclusives.

Foot Locker has additionally launched an replace to its cellular app (iOS solely) that integrates Augmented Reality (AR) to create a extra participating purchasing expertise with AR scavenger hunts. The model will leverage this rising expertise platform to supply prospects unique content material and experiences timed to limited-release product drops, beginning this weekend. 

“Foot Locker has at all times seemed for brand new methods to raise the purchasing expertise for our prospects. It was a pure evolution to embrace AR, taking our scavenger hunts to the following degree,” mentioned Frank Bracken, VP and GM of Foot Locker, U.S. “There’s no higher place to launch this thrilling expertise than in Los Angeles with this particular version of the LeBron 16.” 

The sneaker-obsessed shopper in L.A. may have an opportunity to be one of many first to purchase a pair of the brand new LeBron 16 King “Court Purple” which LeBron is predicted to put on on-court Saturday night time. Access to the product will likely be unlocked for purchasers that efficiently full the AR scavenger hunt (whereas provides final). 

“The Hunt” lets followers use their iOS Foot Locker app to unlock geo-targeted AR clues all through town that can cause them to the coveted limited-edition kicks. “The Hunt” begins on Saturday, Oct. 20, upfront of the Lakers’ dwelling opener. 

Aw man as enjoyable as that sounds lots of people are going to be left feeling tight that they couldn’t put the clues collectively!

Keep your eyes in your telephones (as should you aren’t on a regular basis already) and tell us should you’ll be going out on scavenger hunts when Foot Locker comes a callin.’

Source: Foot Locker / Foot Locker

Source: Foot Locker / Foot Locker