The music trade has shifted vastly because the introduction of , and no artist has benefited from that change in audio consumption in 2018 than . The Canadian famous person was the 12 months’s most streamed artist and it was additionally revealed that Hip-Hop and R&B dominated 30 % of the streaming market.
Drake was the king of streaming in 2018, as he completed the 12 months because the most-streamed artist within the U.S., based on Nielsen Music. The famous person collected 11.13 billion on-demand streams for his catalog of songs (in each audio and video streams) — a yearly file for an artist, surpassing his personal file of 6.four billion in 2017.
Drake can also be the primary act to earn 10 billion streams for his songs in a calendar 12 months.
Drake’s streaming haul represented 1.2 % of complete streams throughout all artists in all genres. In complete, 901 billion on-demand streams have been registered in 2018 — up 42.6 % over 2017.
Drake’s streams have been fueled vastly by the success of his album Scorpion, which generated four.57 billion on-demand audio streams — the most-streamed album of 2018. (Meanwhile, the set’s songs collected one other 1.76 billion in on-demand video streams.)
The outlet added in its reporting that collectively, Hip-Hop and R&B earned about 267.four billion clicks in on-demand streaming throughout the 901 billion complete quantity. Behind the genres, Rock claims a 14.2 market share at 127.5 billion streams.