Drake Reveals Origin Of The Title "What A Time To Be Alive"


Drake got the album’s title from Ernest Baker.

After Drake kicked off tonight’s episode of OVO Sound radio with a DJ mix, he began to talk about the origins of what we all knew was imminent — What a Time to Be Alive. He thanked everyone in his inner-circle as well as the indispensable producers from the Freebandz wing. The track’s rather random, catchphrase-y title, keeping in line with those of Drake’s past few projects, though, comes from a non-musician: hip-hop personality Ernest Baker. 

Baker is a prominent force on Rap Twitter, and he’s also an organizer of the traveling “Night Shift” hip-hop parties. Apparently Drake called up Baker and broke the news of an impending FBGOVO album. Baker’s response: “What a time to be alive.” That was good enough for Drizzy.  

everyone who hates me still has to listen to the drake and future project i came up with the title for lmao

— ernest baker (@ernestbaker) September 20, 2015

drake shouted me out and now i will go down in history as the person who ruined the phrase “what a time to be alive” for everyone lmao

— ernest baker (@ernestbaker) September 20, 2015

Baker’s right: We can never use the phrase in good conscience again. 

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