Bad Bunny Becomes Apple Music’s Most Streamed Latino Artist

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There was a time earlier than the performances with Will Smith, the chemistry with J.Lo, the Macy’s Thanksgiving Day Parade, and the Puerto Rican governor pleading for extra live performance dates on the island. There have been total epochs earlier than all of us knew the intricate particulars of his manicures, print preferences, and well-sculpted head of graphics. We know this pre-Bad Bunny period existed, however as if to rejoice the purpose in 2018 when it formally drifted away from our easily-accessed recollections, Apple Music has introduced that Benito Antonio Martínez Ocasio is the Latino artist with essentially the most streams on the platform worldwide.

To rejoice, Apple Music shared particulars working down the trapero’s best achievements over the previous three years of creating his music out there on the platform. The checklist is a reminder of how how curation correlates to an artist’s rise.

Here’s how we obtained up to now, Apple Music-wise. Bad Bunny hosted six episodes of Trap Kingz, Apple Music’s first Spanish-language Beats 1 radio present final yr. This spring, they featured him on their Up Next collection, looping in a global publicity marketing campaign and Miami fan occasion. His curated Essentials playlist is constantly one of many 10 hottest on the platform, and his mug has popped up repeatedly on the duvet of Apple Music’s most listened-to Latino world playlist, which is named ¡Dale Play!

Those curations happened round BB songs that subsequently popped off wherever music is bought. Cardi B’s “I Like It” that includes Bad Bunny & J Balvin was chosen by Apple Music’s editorial crew because the Best Song of the Year for 2018, a monitor that was already a standout from Cardi’s Invasion of Privacy the weekend it was launched. Benito’s Drake collab “MIA” racked up over 16 million streams in seven days, breaking the platform’s file for largest first-week U.S. debut for a Spanish-language monitor. The honor was certainly aided in the truth that Drake is Apple Music gold — Drizzy has received the service’s prime album two years in a row, for More Life and this yr’s Scorpion. He was additionally the preferred artist on the location in 2018.

Congrats to Benito on the year-end quantity climax. Here’s hoping that 2018’s assist and success might be an excellent motivator to lastly drop his debut album, which is rumored to be titled La Nueva Religión.