10 pop and R&B artists to watch in 2018

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New year, who dis? A new batch boundary-pushing rising artists determined to conquer 2018, that’s who. Over the next few weeks, we’ll be amping up our FACT Rated coverage vital new acts you need to care about with lists and interviews introducing you to the most exciting newcomers set to storm the year ahead. Welcome to Rated Season.

From futurist neo-soul duo Oshun to Poppy, a pop singer performing as the ringleader her own internet cult.

This year’s crop pop and R&B up-and-comers have one big thing in common: sure, you can dub all them “pop” or “R&B”, but they all play outside the confines their genre. From rising UK star Nilüfer Yanya and budding indie-soul superstars St. Beauty to freak folker Spelling and baroque pop experimenter Lauren Auder, these are the people who will make you swoon in 2018.

10 pop and R&B artists to watch in 2018

LA singer/songwriter BRIDGE closed out 2017 with his WRECK EP, a document the physical and emotional damage that happened to him after a serious motorcycle crash. BRIDGE is blue-eyed soul at its most contemporary and already has fans in Pharrell and Schoolboy Q, who appeared on last year’s ‘Roll My Weed’.

10 pop and R&B artists to watch in 2018
Kim Petras

Cologne pop singer Kim Petras broke out in 2017 with her track ‘I Don’t Want it At All’ – its video landed a Paris Hilton cameo – and a guest appearance on ‘Unlock It’ from Charli XCX’s technicolor mixtape Pop 2, but the 25-year-old singer has been writing catchy tunes for ages. At 17, she was already selling jingles to a laundry detergent and a cell phone company. Now she’s taking that ear for melody to the charts.

10 pop and R&B artists to watch in 2018

R&B doesn’t see many tape manipulators, but Brooklyn artist L’Rain is here to change that. The Brooklyn native has one the most entrancing new musical visions, as evidenced by her self-titled LP, a potent meditation on grief that experiments with soul, electronic and shoegaze.

Written before and recorded after her mother’s death, L’Rain is “less about my mother’s] life and more about me processing what it meant for her to not be there,” she told Bandcamp last year. “I was originally interested in grief in an abstract way. It took on a more literal meaning when she got sick.”

10 pop and R&B artists to watch in 2018
Lauren Auder

London–Watford singer/songwriter Lauren Auder is one the latest plucky upstarts on True Panther Sounds. Originally part France’s underground rap scene, Auder is now honing something more tender. You can hear it on his single ‘The Baptist’, which joins baroque pop with ambient and neo-classical piano, proving he has mastery over multiple genres. Did we mention he’s only 19?

10 pop and R&B artists to watch in 2018
Nilüfer Yanya

When she’s not organizing art workshops for refugees in Greece as part a charity initiative she runs with her sister, west London teen Nilüfer Yanya is writing stark, stirring vignettes about life, love and human behavior inspired, she says, by Amy Winehouse and Nina Simone. Her actual sound, evident on beautiful breakout tracks ‘Baby Luv’ and ‘Small Crimes’, is closer to ‘Daughter’ the spacious guitars and sonic austerity The xx. Her videos, meanwhile, paint her as a Cornish seaside town Lana Del Rey. Taught guitar by The Invisible’s Dave Okumu, she’s shared stages with Mitski and Broken Social Scene already, and is working at the moment on a debut album that promises to be something special.

10 pop and R&B artists to watch in 2018

Yoruba diety Oshun is the goddess love and her powers are wielded undeniably well in the hands this Brooklyn duo. If ’90s neo-soul is your bag, then OSHUN is the group for you. Inspired by the world around them, OSHUN’s music evokes nature but also ruminates on our world. Last year the two released ‘Not My President’ about the toxicity US president Donald Trump and takes to task the society that got him into the White House in the first place.

10 pop and R&B artists to watch in 2018

Poppy was a YouTube oddity, producing minimalist, almost-Lynchian clips that built her an audience not fans, but worshippers. With bubblegum singles and an ambient album under her belt (yes, both), last year she released poppy.computer on Mad Decent, a collection cartoony pop that riotously doubles down on the mission PC Music. Just take her track ‘My Style’, for example. “Macaroons, cartoons, Dr. Seuss / That’s my style,” she sings. “Bath salts, start a cult, I’m so adult / That’s my style”.

10 pop and R&B artists to watch in 2018
Jamila Woods

You may be scratching your head about why Jamila Woods, who had collaborated with Chance the Rapper and whose 2016 album HEAVN we rated in a Quarter Report, would be considered one to watch. And we hear you. This is last call for people who aren’t paying attention. Her music has the same playfulness and youthful joy Chance’s but is more intricately political, both in its themes race and womanhood. It’s an adept primer on the emotional depth that goes into identity — the power, the pain, the pride — but it has an earnestness about really living life. We can’t wait for her Jagjaguwar debut.

10 pop and R&B artists to watch in 2018

Oakland’s Spelling has an incredible touch, able to mix darkwave, indie rock, soul, ambient and so much more, she is one the most exciting freak folk artists to come around in a long time. Her 2017 album Pantheon Me is an t-kilter kaleidoscope, a stunning example how genre-melding can build an entire new world.

10 pop and R&B artists to watch in 2018
St. Beauty

Atlanta duo St. Beauty have the ability to effortlessly blend indie and soul, it’s no wonder they’re mainstays on Janelle Monae’s Wondaland label. They’ll release their debut EP Running to the Sun later this month, but they’ve already hit some major milestones with an appearance on BOSCO’s ‘Castles’ last year and tracks (‘Borders’, ‘Caught’)  featured on both season HBO breakout Insecure.

Claire Lobenfeld is an editor at FACT.

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